Shoppers will be able to sample some of the best food and drink Wales has to offer during a whistle stop road show of supermarkets across South Wales.
Packed with award-winning products the True Taste road show tour - which is being held as part of St David’s Day celebrations - takes in several supermarkets from Carmarthen to Abergavenny.
The 24 date tour - which starts today (Thursday) in Pyle - aims to promote all Welsh food and drink currently available at supermarkets across Wales including many True Taste winners such as Edwards of Conwy, Bacheldre Watermill , Snowdonia Company, Caws Cenarth Cheese, Cadog cheddar cheese, The Authentic Curry Company, Brecon Carreg, Trioni, Rachels Organic, Tan y Castell, and Halen Mon.
Minister for the Environment, Planning and the Countryside Carwyn Jones said:
“The True Taste brand is growing in recognition as a badge of high quality and I am sure consumers will be interested to sample and hear more about the fantastic food and drink available from producers in Wales.”
Organised and co-ordinated on behalf of the Welsh Assembly Government’s Food and Market Development Division by Nerys Howell of Howel Food Consultancy, the road show trailer includes a purpose built display and demonstration kitchen featuring a DVD of True Taste winners.
The tour is supported by Hybu Cig Cymru who is supplying recipes specially created for St David’s Day - many using True Taste winning produce - as well as Welsh Lamb and Welsh Beef.
Visitors will be able to taste a selection of food and drink produced in Wales and available in the store, and find out more about Welsh produce and the True Taste Awards.
On St David’s Day itself, the road show will be at Asda in Merthyr Tydfil, where shoppers will receive daffodils grown in Wales.
MORE DETAILS: Sheila Coleman 01792 817532 / 07968 357474
ROAD SHOW VENUES
February 22 - 24
Co-op, Pyle Industrial Estate, Pyle Cross, Bridgend
February 25 - 28
Sainsbury’s, The Derwen, Bridgend
March 1 - 3
Asda, Dowlais Top, Dowlais, Merthyr Tydfil
March 4-7
Waitrose, Merthyr Road, Llanfoist, Abergavenny
March 8 - 10
Morrisons, International Sports Village, Cardiff Bay
March 11-14
Tesco, 1 Morfa Lane, Carmarthen
March 15 - 17
Tesco, Trostre Retail Park, Llanelli
Companies taking part include:
Ty Nant, Decantae, Brecon Carreg, Princes Gate, Garth Bakeries, Peters, Mary's Farmhouse, Pencader Bakeries, Braces, Tan y Castell, Tregroes Waffles, Ogmore Bakery, Cae Groes Bakery, Serious Food Company, Daffodil Cottage, Snowdonia Cheese Company, South Caernrafon Creameries, Colliers, Pantysgawn, Caws Cenarth, Cadog, Rachel's Organic, Llaeth y Llan, Bradbury and Son, Trioni, Abergavenny Fine Food, Ellis Eggs, Calon Wen, Welsh Lady, Daffodil Cottage, Edwards of Conwy, HCC, The Traditional Sausage Company, The Welsh Sausage Company, Welsh Pantry, Knobbly Carrot, The Authentic Curry Company, Murroughs Welsh Brew, Glengette, Tovali, Felinfoel, Welsh Whisky, Brains, Llannerch Vineyard, Toffoc, Monnow Valley, Rhymney Bitter, Crow Valley, Brains, Orchard Gold, Black Dragon, Merlyn, Bread of Heaven,
Tomos Watkin, Parsons, The Real Crisp Company.
Recipes and tasters on trailer
Welsh Lamb and Welsh Beef recipes provided by Hybu Cig Cymru
Welsh rarebit with Double Dragon ale
Welsh breakfast omelette with laverbread
Gower Breakfast
True Taste award winning cheeses
Welsh Sausages with mustard mash
Welsh Pantry faggots and peas and cawl mamgu
Welsh cakes and other tea time treat
Merlyn’s magic berries
Gwynt y Ddraig cider and honey syllabub
