Welsh food has a long-established reputation for distinctiveness and quality, making it popular with consumers across the world.

Wales prides itself on supplying some of the finest produce in the world. Its very landscape reflects freshness, quality and variety. From unique cheeses and wines, famous Welsh beef and lamb - to fresh fish and seafood - Wales has it all.

Food has an important role to play in the Welsh economy, accounting for the equivalent of 55,000 full time jobs in production and processing alone.

The Food and Market Development Division works with partners throughout the industry to build on this strength and to add value to Welsh food at every point in the supply chain.

Our experienced team seeks to achieve this goal through a series of targeted programmes designed to develop stronger links within this chain and to ensure that Welsh food meets the needs of the market at home and abroad.

The Trade Development Programme works with Welsh food and drink manufacturing and processing businesses, offering a range of support to help them achieve business growth in the Welsh, UK and International marketplace.

Support Programmes include:-

Food Festivals, Farmers Markets and consumer initiatives raise the profile of the Welsh food brand and create opportunities for farmers and food and drink producers to meet their customers and for consumers to try and buy locally produced products

The True Taste / Gwir Flas Food And Drink Awards, launched in 2002, are part of the commitment to developing the sector, and to building awareness of the Welsh food brand 'Wales the True Taste'.

To find out where you can buy Welsh products visit the Producers section which comprises details of companies who produce and distribute Welsh food and drink.

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